28 Years of Love, Luxury, and Lingerie

by Kristin T.

November 1, 2021


This weekend, Lover’s Lane is celebrating its 28th year!  That’s 28 amazing years of helping all lovers find the best products to help enhance their love lives and fulfil their bedroom fantasies.  Read on to see how things have changed over the years, how our stores can help enhance your intimacy, and what we’re doing to celebrate our 28th anniversary (hint: we’re spreading the love around by sharing savings with you, our customers)!  

28 Years of Love

Lover’s Lane first opened its doors 28 years ago today as a small, family-owned business with big dreams.  What started with one retail store in Westland, Michigan that also housed the corporate offices and distribution operations, has grown into a popular shopping destination for lovers all over the Midwest with 33 stores in Michigan, Illinois, and Indiana.  Things sure look a little different these days, but that’s a beautiful thing!  The once-popular mail order catalog sales of the past have evolved into our two internet retail sites, LoversLane.com, where you can shop for all the hottest lingerie looks (more on that below), fun novelties for bachelorette parties and beyond, and unique romantic gifts that make Lover’s Lane famous; and SexDrive.com, the even more grown-up site where you can shop our collections of sex toys, bondage and fetish gear, bedroom essentials, and erotic apparel.  These shopping sites, along with our Lover’s Lane Podcast and yours truly, the Intimacy Advisor blog, have opened up the joys of Lover’s Lane to a much wider audience, and we’re always striving to keep things fresh and make new fans!  Lover’s Lane is for singles, couples…anyone who loves LOVE…and we can’t wait to welcome you in!  

One thing hasn’t changed, though, and that is the Lover’s Lane commitment to the heart of our company: our customers and our employees.  While it has grown over the years, Lover’s Lane is still a family-owned, close-knit, small business that relies on customers like you to get by and keep growing.  We truly care about you and your love life, and want to help you make it the very best it can be!  This is why, through Monday, December 7th, Lover’s Lane is sharing our anniversary celebration with you by offering 28% off EVERYTHING, in stores and online!  Despite our altered hours of being closed on Sundays, our stores are even open THIS SUNDAY ONLY for this special sale! Our commitment to our customers and employees also extends into our science-based best practices and procedures we are taking in all of our stores to help stop the spread of Covid-19.  Our store hours and requirements may look a little different than what some shoppers are used to, but it’s all done with everyone’s safety in mind.  We want to do everything we can to keep Lover’s Lane a fun, safe, exciting retail shopping option despite these challenging times, and we appreciate your support in following our protocols.  Read up here before you head to a store if you’re not sure about the new guidelines, and you can shop online or use our new Curbside Pickup services if you’re not quite comfortable heading into the stores just yet!

28 Years of Luxury

One more thing that sets Lover’s Lane apart from the crowd is the luxurious, boutique shopping experience that awaits you in any of our stores.  Some stores that specialize in adult products tend to feel dark, intimidating, or even kind of…well…skeezy, but not Lover’s Lane.  Our stores are bright, welcoming, well-lit, and clean.  The products we carry are specially curated to be perfect for a wide audience, and we have a little something for everyone…all you need to do is ask!  Our products are of the highest quality, too…we only source from reputable vendors and world famous brands like LELO and Doc Johnson, so you can rest assured that what you’re getting is safe, legitimate, and amazing!  One of Lover’s Lane’s unwritten mottos is “If we don’t sell it, you don’t need it!”…we’re THAT confident that what we sell is the very best.  Whether you’re shopping for sexy lingerie (including curvy sizes!) for a night in with your sweetie, or a couple’s toy to spice up your sex life, we can help you with that, no matter if it’s your first purchase or your 50th!  Products from Lover’s Lane make it easy to treat yourself or your lover to something luxurious and special that makes it easy to “Play Together, Stay Together”.

 The Lover’s Lane difference comes from our Romance Specialists!  All of our store sales associates are highly trained on product knowledge, customer service, and the science of sex and sexuality, so they are there to answer your questions, provide guidance, and make you comfortable with your shopping experience and confident about your purchases!  If you’re not sure what something does or how it works…ask!  They are there to help, seriously!  Even if you order online, your order comes with the comfort of dealing with a reputable company, an excellent customer service department if needed, and a promise of discrete shipping…you don’t get those promises if your order comes from a riskier choice like Amazon, Wish, or another “big box” store.  If you still need more reasons why Lover’s Lane is the right choice for your adult shopping needs, especially as the holiday gifting season approaches, click here to read all about it!  

28 Years of Lingerie

While Lover’s Lane is a great stop for bedroom essentials like condoms and lube, sexual health & wellness products like shaving needs and supplements & enhancements, and sex toys in all styles and price points, our biggest claim to fame is still our massive selection of lingerie.  Our styles range from naughty to nice and slinky to kinky…and everything in between!  Some of our panties, lingerie sets, and loungewear are cute, comfy, and practical enough for daily use, and some of it is for bedroom dates and “special occasions only”, but trust me…putting on something that makes you feel THAT sexy really does make a difference in your romantic life.  Even the more expensive styles are worth the splurge when you see how much they will WOW your lover!  We also have sizes from petite to curvy, and truly something for everyone, including the men…they deserve hot stuff, too!  

Our lingerie selection is always evolving and changing with the times to make sure you always have the hottest styles to choose from.  That “Always New, Always Exciting” approach to lingerie seems to be working well for us…we were JUST voted the Best Place for Lingerie in 2020 by readers of Metro Times, the lifestyle & entertainment magazine from our company’s hometown of the Detroit metropolitan area!  If you voted for us, thanks so much, and if you didn’t know about this contest, you can vote next year…after you come in and see why we’re everyone’s favorite!  Again, we want to thank you, our customers, for your loyalty and support, even after 28 years and during a global pandemic!  This year has not been easy, but cheers to making this coming year our best ever!  Stay healthy and safe, Lovers, and we can’t wait to welcome you back soon!

Yours Truly <3 ,

~The Intimacy Advisor

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