You’ve Come a Long Way, Baby!

by Kristin T.

November 1, 2021


Lover’s Lane Celebrates 27 Years

27 years ago, Lover’s Lane set out to be a pioneer in the world of adult-oriented sexual and romantic gift stores.  Lover’s Lane started from humble beginnings with just one retail store in Westland, then a second in Clinton Township, Michigan.  Originally, the Westland location housed all corporate operations and the distribution center in the back of the store! The company has really grown from there: Lover’s Lane currently employs almost 300 employees with 35 retail stores throughout Michigan, Illinois, and Indiana; a combination corporate office, distribution center, and call center; two amazing retail websites – classic lingerie & romantic gifts on, and the full-throttle naughtiness of…and there’s more excitement still to come!  Even after all this time and all the changes, Lover’s Lane still stays true to its original roots:  to be a trusted shopping destination for couples and singles looking to spice up their love lives and amp up their sexual pleasure!  

There’s more in store…

While online shopping has become more and more popular over the years, Lover’s Lane is working hard to make sure customers still want to visit our stores whenever they are near one!  Some sex shops or adult novelty stores feel seedy and can even be kind of scary…not Lover’s Lane!  Our upscale boutique-style stores pride themselves on being clean, classy, beautiful, and organized.  Our sales associates, which we call “Romance Specialists” are highly trained to be comfortable with product knowledge, as well as answering any questions customers may have about products and ways to enhance their sexual health and wellness.  Many regular customers over the years have discovered the secrets to having the most fun between the sheets, and countless couples regularly use Lover’s Lane stores as their first stop for some incredible date nights!  If you’ve never been to a Lover’s Lane store, be sure to stop in soon! We are confident that we’ll make a repeat shopper out of you, too!    

…And more still to come!

With the support of our loyal customers like you, Lover’s Lane looks forward to continuing to grow and expand in 2020!  We will definitely continue to live up to our motto of ” Always New, Always Exciting®” Keep an eye out for new retail store locations to open in Metro Detroit and Chicagoland, including a great new flagship store in the heart of Downtown Chicago’s shopping district.  Our websites are continuing to grow and thrive, offering even more product offerings than would ever be possible with just physical stores.  Even better, our friendly store associates are now able to help you select and order our online exclusives right at the store, and your purchases will be shipped discreetly to your home in just a couple of business days!  If you still need more great reasons to shop at Lover’s Lane, please read all about the benefits here.    

Thank you for 27 years of making Lover’s Lane  “The Ultimate Store For Couples®”.  We can’t wait to welcome you into our stores and help you find exciting new ways to celebrate YOUR love!  Cheers to 2020!  


~The Intimacy Advisor

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